adidas GMR


We are delighted to present our VFX-heavy tour de force for #adidasGMR! 

GMR sees adidas team up with EA SPORTS FIFA Mobile and Google Jacquard™ to deliver an insole that immersively connects a user’s real-world football skills to their digital game. 

We transitioned between live action and video game footage, heavily relying on CGI, matte paintings, VFX and colour to bring the project to life.

Read more HERE.

Production Company: Blink
Director: Pedro Martin-Calero
DOP: Simon Chaudoir
Producer: Connor Hollman

Agency: adam&eveDDB
Executive Creative Directors: Simon Vicars, Andre Sallowicz
Creatives: Jeppe Vidstrup, Simone Wärme
Producer: Mondi Howard

Post Production: Absolute
Creative Director: Phil Oldham
Colour: Matt Turner
2D Lead: Tom Clapp
2D Artists: Scott Simmonds, Owen Saward, Lucas Warren, Elliot Platt
CG Lead: Huggy Stephens
Lead FX Artist: Ameen Abbas
3D Artists: Dan Baiton, James Coore, Josh Dowsett, Matt Burn, Ollie Grant, Pedro De la Puente, Sersha Lawrence
Producer: Nathan Hoad