Big On Quality For All


‘Big On’ is Lidl’s ode to the entire nation. It’s a generation-spanning, feel good, dynamic depiction of the every-day, with a sense of community at its heart. It was a privilege swoop in with some dynamic visual effects on this one! 

Agency: Karmarama
Executive Creative Director: Nik Studzinski
Creative Director: Luke Ramm, Joe Holt
Creative: Ben Mills, Matt Butterfield
Business Lead: Dave Owen
Account Manager: Amanda Taylor, Alice Barnes, Rhian Turner
Producer: Alessia Small
Production Assistant: Calum Sharp
Production Company: Mindseye
Director: Andrew Gaynord
DOP: Matt Fox
Executive Producer: Debbie Ninnis
Head of Production: Max Yeoman
Producer: Hera King
Production Manager: Ada Almeida
Editor: Saam Hodivala
Post-production: Absolute
VFX Supervisor/VFX Lead: Ben Robards
VFX supervisor: James Coore
Colour: Matt Turner
Colour Assist: Juliette Wileman
CG Lead: Matt Burn
CG Artists: Huggy Stephens, Sean Elliot, Chris Homes, Baptiste Jaquemet, Dan Baiton, Keith Rogers, Ollie Grant
Concept Artist/CG Artist: Pedro De La Puente
VFX Artists: Lucas Warren, Scott Simmonds, Tom Clapp, Luke Massingberd, Simon Holden, Chris Tobin, Henrik Holmberg
Edit (previs): Saam Hodivala, Tom Boucher
Graphics (previs): Lawrence Scanlon, Will Smith
Executive Producer: Sally Heath
Producer: Dale Heron