Flip Your Vibe

BBC Sounds

To celebrate the launch of not one, but two brand new Radio 1 streams for BBC Radio 1, BBC Sounds have developed a first-of-its-kind, interactive campaign alongside director Colin Read.

Viewers are treated to a dual performance from two Manchester sisters who perfectly embody the two new streams, ‘BBC Radio 1 Dance’ and ‘BBC Radio 1 Relax’, interchangeable by simply tilting their phone from portrait to landscape.


Agency: BBC Creative London
Creative Director: Kit Dayaram
Creative: Emma Brooke, Hannah White
Producer: Harriet McHugh
Production Company: Pulse Films
Director: Colin Read
Exec Producer: James Sorton
Producer: Connor Hollman
DOP: Harry Wheeler
Production Designer: Ashling Johnson
Choreographer: Benjamin Milan
Service Co: B2Y
Service Producer: Ivan Ivanov
Post-Production: Absolute
VFX Supervisor: Phil Oldham
2D Leads: Milo Paterson, Chris Tobin
2D Compositors: Tom Clapp, Scott Simmonds, Lucas Warren, Humayun Mirza, Pedram Razi
CGI: Craig Healy, Keith Rogers
Colour: Matt Turner
Design: Niall High, Jonas McQuiggin
Executive Producer: Dan Bennett
Senior Producer: Kirsty Ratcliffe
Sound: 750mph