It was a privilege to be asked to work on this project with Rupert Russell at Missing Link Films. Rupert skilfully wrote and directed these LGBTQ real story spots in support of HSBC’s diversity and inclusion programme. Grade and Online by Absolute.
Rupert says “As a gay man, I am frustrated with the depiction of LGTQ people across the media. So often people think that the solution to is to swap out one stereotype for another. I wanted to tackle the very idea of stereotypes, and how they manifest in people’s day to day leaves. I wanted to explore how LGBTQ people even in the most ‘tolerant’ have to pass as straight or an ‘acceptable’ version of a queer person. The penalties can be severe for people, and often racialised too with BAME queer people paying a far higher price than white queers. I wanted to show the toll this takes on people, from the psychological to the social to the economic. Thanks to Nathan and Florence who shared their very personal stories with us, and to HSBC for believing in the project.”
The campaign launches on social media during Pride 2020
Client : HSBC , Andrew Newman & Georgie ElstonProduction Company : Missing Link Films Director : Rupert RussellProducer : Ben LinkExecutive Producer : Heather LinkAgency : Wunderman ThompsonExecutive Creative Director : Axel ChaldecottAgency Producer : Henry WiltshireAccount Director : Amirah HajatEdit House : Iain Whitewright at Whitehouse PostSound House : James Benn at Bark SohoComposer : Alex WilliamsonDOP : Sam Goldie
Colourist : Adam Clarke 2D Artsit : Carl Godwin Alvarez 2D Artist: Chris TobinExecutive Producer: Sally Heath Producer: Nathan Hoad