'Turn It Up'

NOAH x Absolute collaborate on this vibrant Global TVC for the Suzuki Ignis. This colourful spot is paired perfectly with bold and playful VFX which push the energetic, feel good mood that comes with driving a Suzuki Ignis.

Head of Production, Belinda Grew oversaw the entire project post-wise “from powder explosions to neon lights, the vast amount of visual effects work made it a really fun one for us all to get stuck into”

CG FX artist, Ameen recalls that “initially, Noah shot some smoke explosions but annoyingly the wind kept sweeping them off camera. I was brought onboard to use these as key references to re-create them in 3D, this gave us the flexibility of working very closely with the director in duplicating them around the set, mixing up the wind patterns and colours in an interesting tailored way.”

Agency: NOAH
Founding Partner: Cormach Moore
Account Director: Guy Copitch
Account Manager: Daniel Lane
Creative Director: Simon Mackness
Senior Art Director: Graeme Thompson
Designer: Aaron Bath
Agency Producer: Peter Muggleston
Production Company: Sur Films
Producer: Andreas Wentz
Director: Bjorn Amend

Post production: Absolute
Sound: Wave
Photographer: Terry Paul
Photographer Assistant: Mark Allan
Colour -Matt Turner
VFX Supervisor – Simon C Holden, Chris Tobin
2D Assist – Lucas Warren,
AFX – Sean Cooper, Christine Peters, Niall High
CG – Sersha Lawrence, Dan Baiton, Ameen Abbas
Editorial – Tom Higgins, Tom Boucher