We talk a lot about visual storytelling. But sound is where emotion lives.

Our Creative Director of Sound Ian "Arge" Hargest headed to the 2026 London Marathon one mic and a mission to capture the feeling of running 26.2 miles. This is what it sounds like when a city shows up for 50,000 strangers.

Check out the full story here and turn your sound up, it's well worth a listen. 🔊